OSIM International Limited, a global leader in healthy lifestyle products, believes in giving back to the community that has shaped its success. “A brand can only succeed if it delivers on its promises and retains the loyalty of its customer base. Contributing to worthy causes like education is one way to give back to society and invest in the shared future of the community and company,” explains Mr Ron Sim, the company’s founder, Chairman and Chief Executive Officer.
OSIM is a longstanding donor to the National University of Singapore (NUS), having made gifts to numerous causes from bursaries for financially-needy students, to setting up a professorship at the NUS Business School and supporting research at the Lee Kuan Yew School of Public Policy (LKYSPP).
“Education is a stepping stone for the individual, and linchpin for a successful economy. OSIM is pleased to partner NUS to raise the bar for future generations of leaders and entrepreneurs,” shares Mr Sim. “At OSIM, we are always challenged to think beyond our limits. We hope our contributions will help NUS maintain its position at the forefront of education and help its business students to develop and create more world-class products and global brands.”
The OSIM Professorship in Branding and Strategic Marketing has allowed the NUS Business School to attract some of the world’s leading academics. These include Professor Ganesh Iyer, a specialist in bounded rationality, competitive strategy, internet strategy and customer information markets; Professor Aradhna Krishna, considered one of the 50 most productive marketing professors in the world and a leading expert in the field of sensory marketing; and Professor Gita V Johar, an expert in consumer psychology who focuses on how consumers react to marketing efforts.
OSIM also gave to the Centre on Asia and Globalisation (CAG) at LKYSPP. The gift has enabled CAG to embark on a policy-oriented initiative on the topic of ‘Sustaining China’s Peaceful Rise’ and to study the global implications of China’s rise and the measures that both China and the world need to undertake to sustain China’s peaceful rise. In addition, the funds have allowed the Centre to convene high-level conferences with leading think tanks and research institutions in the world.